/* ------------------------------------------------------------------
   Home page only
------------------------------------------------------------------ */

/* ---------- LEAD (landing form section) ---------- */

.lead {
  position: relative;
  padding: 16px 0 56px;
  background: var(--bg);
}

.lead__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}

.lead__title {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: clamp(36px, 7vw, 104px);
  line-height: 0.94;
  letter-spacing: -0.035em;
  margin-bottom: 32px;
  text-wrap: balance;
  overflow-wrap: break-word;
}

.lead__title-accent {
  color: var(--accent);
}

.lead__sub {
  font-size: 21px;
  line-height: 1.5;
  color: var(--ink-dim);
  max-width: 580px;
  margin-bottom: 44px;
}
.lead__sub strong {
  color: var(--accent);
  font-weight: 500;
}

.lead__list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 18px;
  font-size: 18px;
  color: var(--ink);
  max-width: 580px;
}

.lead__list li {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  line-height: 1.5;
}

.lead__check {
  display: inline-grid;
  place-items: center;
  flex: 0 0 28px;
  width: 28px;
  height: 28px;
  background: var(--accent);
  color: var(--bg);
  font-size: 16px;
  font-weight: 700;
  border-radius: 2px;
  margin-top: 2px;
}

/* form card */
.lead__form {
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: 6px;
  padding: 28px 28px 20px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  box-shadow: 0 1px 0 rgba(255,255,255,0.02), 0 24px 48px -24px rgba(0,0,0,0.6);
}

.lead__form-title {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: 38px;
  letter-spacing: -0.025em;
  line-height: 1.05;
  color: var(--ink);
}

.lead__form-sub {
  color: var(--ink-dim);
  font-size: 16px;
  line-height: 1.55;
  margin-top: -14px;
  margin-bottom: 8px;
}

.lead__field {
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.lead__label {
  font-family: var(--f-mono);
  font-size: 12px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-dim);
}

.lead__field input,
.lead__field select {
  background: transparent;
  border: 1px solid var(--line);
  padding: 18px 20px;
  color: var(--ink);
  font-family: var(--f-body);
  font-size: 17px;
  border-radius: 3px;
  transition: border-color 120ms ease;
  width: 100%;
}
.lead__field input::placeholder { color: var(--ink-mute); }
.lead__field input:focus,
.lead__field select:focus {
  outline: none;
  border-color: var(--accent);
}

.lead__field select {
  appearance: none;
  -webkit-appearance: none;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='10' height='6' viewBox='0 0 10 6'><path d='M1 1l4 4 4-4' stroke='%23A6A39B' stroke-width='1.5' fill='none'/></svg>");
  background-repeat: no-repeat;
  background-position: right 16px center;
  padding-right: 40px;
  cursor: pointer;
}
.lead__field select option {
  background: var(--panel);
  color: var(--ink);
}

.lead__row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.lead__cta {
  margin-top: 10px;
  background: var(--accent);
  color: var(--bg);
  padding: 20px 26px;
  border-radius: 3px;
  font-family: var(--f-display);
  font-weight: 600;
  font-size: 18px;
  letter-spacing: -0.01em;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  transition: background 120ms ease, color 120ms ease, transform 120ms ease;
}
.lead__cta:hover {
  background: var(--ink);
  color: var(--bg);
}
.lead__cta:active { transform: translateY(1px); }

.lead__assure {
  display: flex;
  align-items: center;
  gap: 8px;
  justify-content: center;
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-mute);
  margin-top: 6px;
}
.lead__assure-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
}

@media (max-width: 900px) {
  .lead {
    padding: 48px 0 56px;
  }
  .lead__grid {
    grid-template-columns: 1fr;
    gap: 40px;
    align-items: start;
  }
  .lead__title {
    font-size: clamp(36px, 8vw, 56px);
  }
  .lead__row {
    grid-template-columns: 1fr;
  }
  .lead__form {
    padding: 28px 24px 24px;
  }
}

/* ---------- HERO ---------- */

.hero {
  position: relative;
  border-bottom: 1px solid var(--line);
  overflow: hidden;
}

.hero__grid {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr 1fr;
  min-height: calc(100vh - 64px);
  min-height: calc(100svh - 64px);
}

.hero__col {
  border-right: 1px solid var(--line);
  position: relative;
}
.hero__col:last-child { border-right: 0; }

.hero__meta {
  position: absolute;
  top: 0; left: 0; right: 0;
  padding: 16px 24px;
  display: flex;
  justify-content: space-between;
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-mute);
  border-bottom: 1px solid var(--line-2);
}

.hero__main {
  grid-column: 1 / span 4;
  padding: 40px 32px 56px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: end;
}

.hero__title {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: clamp(40px, 9vw, 132px);
  line-height: 0.88;
  letter-spacing: -0.04em;
  text-wrap: balance;
  overflow-wrap: break-word;
}

.hero__title .strike {
  position: relative;
  color: var(--ink-mute);
}
.hero__title .strike::before {
  content: "";
  position: absolute;
  left: -2%; right: -2%;
  top: 52%; height: 6px;
  background: var(--accent);
  transform: rotate(-2deg);
}

.hero__title .underline {
  padding: 0 4px;
}

.hero__sub {
  padding-bottom: 48px;
  display: flex;
  flex-direction: column;
  gap: 28px;
  max-width: 520px;
}

.hero__sub p {
  font-size: 18px;
  line-height: 1.5;
  color: var(--ink-dim);
}
.hero__sub p strong { color: var(--ink); font-weight: 500; }

.hero__sub .ctas {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  margin-top: 4px;
}

.hero__stats {
  grid-column: 1 / span 4;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
}

.hero__stat {
  padding: 24px 24px 28px;
  border-right: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.hero__stat:last-child { border-right: 0; }

.hero__stat-num {
  font-family: var(--f-display);
  font-size: 44px;
  font-weight: 500;
  letter-spacing: -0.03em;
  line-height: 1;
}
.hero__stat-num .unit { color: var(--accent); }

.hero__stat-label {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-mute);
}

/* faint background grid */
.hero__bg {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background-image:
    linear-gradient(to right, var(--line-2) 1px, transparent 1px);
  background-size: 25% 100%;
  opacity: 0.7;
  z-index: 0;
}

.hero__main, .hero__stats { position: relative; z-index: 1; }

/* ---------- AUDIT CTA ---------- */

.audit {
  border-bottom: 1px solid var(--line);
  background: var(--bg-2);
}

.audit__inner {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 0;
  align-items: stretch;
}

.audit__left {
  padding: 80px 48px 80px 0;
  border-right: 1px solid var(--line);
}

.audit__num {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  color: var(--ink-mute);
  margin-bottom: 32px;
}

.audit__title {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: clamp(32px, 5vw, 72px);
  line-height: 0.95;
  letter-spacing: -0.03em;
  margin-bottom: 24px;
  overflow-wrap: break-word;
}

.audit__title em {
  font-style: normal;
  color: var(--accent);
}

.audit__copy {
  color: var(--ink-dim);
  font-size: 17px;
  max-width: 460px;
  margin-bottom: 40px;
}

.audit__list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 0;
  border-top: 1px solid var(--line);
}

.audit__list li {
  display: grid;
  grid-template-columns: 32px 1fr auto;
  gap: 16px;
  align-items: center;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
  font-size: 15px;
}

.audit__list li .num {
  font-family: var(--f-mono);
  font-size: 11px;
  color: var(--ink-mute);
}

.audit__list li .check {
  font-family: var(--f-mono);
  font-size: 11px;
  color: var(--accent);
  letter-spacing: 0.06em;
}

.audit__right {
  padding: 56px 0 56px 48px;
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.audit__contact {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
}

.audit__contact-item {
  display: grid;
  grid-template-columns: 100px 1fr auto;
  gap: 16px;
  align-items: center;
  padding: 28px 24px;
  border: 1px solid var(--line);
  background: var(--bg);
  margin-bottom: -1px;
  transition: all 0.2s;
  cursor: pointer;
}
.audit__contact-item:hover {
  border-color: var(--accent);
  background: var(--panel);
}
.audit__contact-item:hover .audit__contact-arrow { color: var(--accent); transform: translate(4px,-4px); }

.audit__contact-label {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-mute);
}

.audit__contact-value {
  font-family: var(--f-display);
  font-size: 28px;
  font-weight: 500;
  letter-spacing: -0.02em;
  color: var(--ink);
  overflow-wrap: anywhere;
  word-break: break-word;
  min-width: 0;
}

.audit__contact-arrow {
  font-family: var(--f-mono);
  font-size: 22px;
  color: var(--ink-dim);
  transition: all 0.2s;
}

.audit__note {
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-mute);
  display: flex;
  align-items: center;
  gap: 8px;
}
.audit__note::before {
  content: "";
  width: 6px; height: 6px; background: var(--accent);
  display: inline-block;
}

/* ---------- SEO DEMO ---------- */

.seo {
  border-bottom: 1px solid var(--line);
  background: var(--bg);
}

.seo__head {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  padding: 80px 0 48px;
  align-items: end;
}

.seo__head h2 {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: clamp(32px, 5vw, 72px);
  line-height: 0.95;
  letter-spacing: -0.03em;
  overflow-wrap: break-word;
}
.seo__head h2 .accent { color: var(--accent); }

.seo__head p {
  color: var(--ink-dim);
  font-size: 17px;
  max-width: 480px;
  padding-bottom: 8px;
}

.seo__disclaimer {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  padding: 12px 16px;
  margin-bottom: 24px;
  border: 1px solid var(--accent);
  background: oklch(0.92 0.22 130 / 0.06);
  color: var(--ink);
  font-size: 11px;
  line-height: 1.5;
  letter-spacing: 0.04em;
}
.seo__disclaimer-dot {
  width: 8px;
  height: 8px;
  background: var(--accent);
  flex-shrink: 0;
  margin-top: 4px;
}

.seo__grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  border-top: 1px solid var(--line);
}

.seo__cell {
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 32px;
  position: relative;
}
.seo__cell:last-child { border-right: 0; }
.seo__cell--full { grid-column: 1 / -1; border-right: 0; }

.seo__cell-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-bottom: 24px;
  padding-bottom: 16px;
  border-bottom: 1px solid var(--line-2);
}

.seo__cell-title {
  font-family: var(--f-display);
  font-size: 18px;
  font-weight: 600;
  letter-spacing: -0.01em;
}

.seo__cell-meta {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-mute);
}

/* mock SERP */

.serp {
  background: #fff;
  color: #202124;
  padding: 18px 22px;
  font-family: arial, sans-serif;
  display: flex;
  flex-direction: column;
  gap: 18px;
}

.serp__bar {
  display: flex;
  align-items: center;
  gap: 12px;
  padding-bottom: 14px;
  border-bottom: 1px solid #ebebeb;
}

.serp__logo {
  font-family: arial, sans-serif;
  font-size: 22px;
  font-weight: 500;
  letter-spacing: -0.02em;
  color: #4285F4;
}
.serp__logo .g2 { color: #EA4335; }
.serp__logo .g3 { color: #FBBC05; }
.serp__logo .g4 { color: #4285F4; }
.serp__logo .g5 { color: #34A853; }
.serp__logo .g6 { color: #EA4335; }

.serp__input {
  flex: 1;
  border: 1px solid #dadce0;
  border-radius: 999px;
  padding: 8px 16px;
  font-size: 14px;
  color: #4d5156;
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.serp__results {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.serp__result {
  display: flex;
  flex-direction: column;
  gap: 4px;
  position: relative;
  padding-left: 38px;
}

.serp__result .rank {
  position: absolute;
  left: 0; top: 2px;
  width: 24px; height: 24px;
  background: #f1f3f4;
  color: #5f6368;
  font-family: arial, sans-serif;
  font-size: 12px;
  font-weight: 600;
  display: flex; align-items: center; justify-content: center;
  border-radius: 50%;
}

.serp__result.is-yours .rank {
  background: #0B0B0B;
  color: var(--accent);
}
.serp__result.is-yours .serp__title { color: #0a58ca; font-weight: 600; }

.serp__url {
  font-size: 12px;
  color: #5f6368;
}
.serp__title {
  font-size: 17px;
  color: #1a0dab;
  font-weight: 400;
  line-height: 1.3;
}
.serp__snip {
  font-size: 13px;
  color: #4d5156;
  line-height: 1.4;
}

.serp__toggle {
  display: flex;
  border-top: 1px solid #ebebeb;
  background: #f8f9fa;
  margin: 0 -22px -18px;
}
.serp__toggle button {
  flex: 1;
  padding: 12px;
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: #5f6368;
  border-right: 1px solid #ebebeb;
  cursor: pointer;
  background: none;
}
.serp__toggle button:last-child { border-right: 0; }
.serp__toggle button.is-active {
  background: #0B0B0B;
  color: var(--accent);
}

/* rank chart */

.chart {
  position: relative;
  height: 320px;
}

.chart svg { width: 100%; height: 100%; overflow: visible; }

.chart__axis-y {
  position: absolute;
  left: 0; top: 0; bottom: 24px;
  width: 36px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  font-family: var(--f-mono);
  font-size: 10px;
  color: var(--ink-mute);
  text-align: right;
  padding-right: 8px;
}

.chart__axis-x {
  position: absolute;
  left: 36px; right: 0; bottom: 0;
  display: flex;
  justify-content: space-between;
  font-family: var(--f-mono);
  font-size: 10px;
  color: var(--ink-mute);
}

.chart__legend {
  display: flex;
  gap: 24px;
  margin-bottom: 16px;
  font-family: var(--f-mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-dim);
}
.chart__legend span::before {
  content: "";
  display: inline-block;
  width: 14px; height: 2px;
  background: var(--accent);
  margin-right: 8px;
  vertical-align: middle;
}
.chart__legend span.before::before { background: var(--ink-mute); }

/* gauges */

.gauges {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
}

.gauge {
  display: flex;
  flex-direction: column;
  align-items: center;
  padding: 24px 12px;
  border-right: 1px solid var(--line-2);
  text-align: center;
}
.gauge:last-child { border-right: 0; }

.gauge__ring {
  position: relative;
  width: 96px; height: 96px;
  margin-bottom: 16px;
}

.gauge__ring svg { transform: rotate(-90deg); width: 100%; height: 100%; }
.gauge__ring circle.bg { stroke: var(--line); fill: none; stroke-width: 6; }
.gauge__ring circle.fg { fill: none; stroke-width: 6; stroke-linecap: butt; }

.gauge__num {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--f-display);
  font-weight: 500;
  font-size: 32px;
  letter-spacing: -0.02em;
}

.gauge__label {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-dim);
  margin-bottom: 4px;
}

.gauge__delta {
  font-family: var(--f-mono);
  font-size: 11px;
  color: var(--accent);
}

/* keyword tracker */

.kw {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
}

.kw__row {
  display: grid;
  grid-template-columns: 1.2fr 80px 80px 80px 1fr;
  gap: 16px;
  align-items: center;
  padding: 14px 0;
  border-bottom: 1px solid var(--line-2);
  font-family: var(--f-mono);
  font-size: 12px;
}
.kw__row:last-child { border-bottom: 0; }
.kw__row--head {
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-mute);
  border-bottom: 1px solid var(--line);
}

.kw__term { color: var(--ink); font-family: var(--f-body); font-size: 14px; }
.kw__before { color: var(--ink-mute); }
.kw__now { color: var(--accent); font-weight: 600; }
.kw__delta {
  display: inline-flex;
  padding: 2px 6px;
  background: rgba(170, 220, 80, 0.1);
  color: var(--accent);
  font-size: 10px;
  letter-spacing: 0.06em;
}

.kw__bar {
  position: relative;
  height: 6px;
  background: var(--line);
  overflow: hidden;
}
.kw__bar::after {
  content: "";
  position: absolute;
  left: 0; top: 0; bottom: 0;
  background: var(--accent);
  width: var(--w, 50%);
}

/* ---------- SERVICES STRIP ---------- */

.services {
  border-bottom: 1px solid var(--line);
}

.services__head {
  padding: 80px 0 24px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: end;
}

.services__head h2 {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: clamp(32px, 5vw, 72px);
  line-height: 0.95;
  letter-spacing: -0.03em;
  overflow-wrap: break-word;
}

.services__list {
  border-top: 1px solid var(--line);
  margin-bottom: 80px;
}

.svc {
  display: grid;
  grid-template-columns: 60px 1.2fr 2fr 240px 32px;
  gap: 24px;
  align-items: start;
  padding: 28px 0;
  border-bottom: 1px solid var(--line);
  transition: background 0.15s;
  cursor: pointer;
}
.svc:hover { background: var(--bg-2); padding-left: 16px; padding-right: 16px; }
.svc:hover .svc__arrow { color: var(--accent); transform: translate(4px, -4px); }

.svc__num {
  font-family: var(--f-mono);
  font-size: 11px;
  color: var(--ink-mute);
  padding-top: 6px;
}

.svc__title {
  font-family: var(--f-display);
  font-size: 28px;
  font-weight: 500;
  letter-spacing: -0.02em;
  line-height: 1.05;
}

.svc__desc {
  font-size: 15px;
  color: var(--ink-dim);
  line-height: 1.5;
  max-width: 520px;
}

.svc__tags {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  padding-top: 6px;
}
.svc__tags span {
  font-family: var(--f-mono);
  font-size: 10px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-dim);
  padding: 4px 8px;
  border: 1px solid var(--line);
}

.svc__arrow {
  font-family: var(--f-mono);
  font-size: 18px;
  color: var(--ink-mute);
  padding-top: 6px;
  transition: all 0.2s;
}

/* ---------- CONTACT STRIP ---------- */

.contact-strip {
  background: var(--accent);
  color: #0a0a0a;
  border-bottom: 1px solid var(--line);
}

.contact-strip__inner {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 64px;
  padding: 80px 0;
  align-items: center;
}

.contact-strip h2 {
  font-family: var(--f-display);
  font-weight: 500;
  font-size: clamp(32px, 6vw, 88px);
  line-height: 0.92;
  letter-spacing: -0.04em;
  overflow-wrap: break-word;
}

.contact-strip__right {
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.contact-strip__row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 16px;
  padding: 20px 0;
  border-top: 1px solid #0a0a0a;
  font-family: var(--f-mono);
  font-size: 14px;
  letter-spacing: 0.04em;
}
.contact-strip__row:last-child { border-bottom: 1px solid #0a0a0a; }
.contact-strip__row .key {
  text-transform: uppercase;
  font-size: 11px;
  letter-spacing: 0.1em;
}
.contact-strip__row .val {
  font-family: var(--f-display);
  font-size: 18px;
  font-weight: 500;
  letter-spacing: -0.01em;
  overflow-wrap: anywhere;
  word-break: break-word;
  text-align: right;
  min-width: 0;
}

/* responsive */
@media (max-width: 900px) {
  .hero__main { grid-template-columns: 1fr; padding: 56px 20px 0; gap: 32px; align-items: start; }
  .hero__sub { padding-bottom: 32px; max-width: 100%; }
  .hero__stats { grid-template-columns: 1fr; }
  .hero__stat { border-right: 0; border-bottom: 1px solid var(--line); padding: 20px 16px 24px; }
  .hero__stat:last-child { border-bottom: 0; }
  .audit__inner { grid-template-columns: 1fr; }
  .audit__left { padding: 56px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .audit__right { padding: 56px 0; }

  /* audit contact item — stack label/value, arrow stays inline */
  .audit__contact-item { grid-template-columns: 1fr auto; gap: 8px 16px; padding: 20px 18px; }
  .audit__contact-label { grid-column: 1 / 2; grid-row: 1; font-size: 10px; }
  .audit__contact-value { grid-column: 1 / 2; grid-row: 2; font-size: 20px; }
  .audit__contact-arrow { grid-column: 2 / 3; grid-row: 1 / span 2; align-self: center; }

  .seo__head, .services__head, .contact-strip__inner { grid-template-columns: 1fr; gap: 24px; padding: 56px 0; }
  .seo__grid { grid-template-columns: 1fr; }
  .seo__cell { padding: 24px 18px; }
  .seo__cell--serp { display: none; }
  .gauges { grid-template-columns: 1fr 1fr; }

  /* keyword tracker — drop the bar column on mobile, tighten the rest */
  .kw__row { grid-template-columns: 1.6fr 1fr 1fr auto; gap: 10px; font-size: 11px; }
  .kw__row > .kw__bar,
  .kw__row--head > span:last-child { display: none; }
  .kw__term { font-size: 13px; }

  .svc { grid-template-columns: 40px 1fr; padding: 24px 0; gap: 16px; }
  .svc:hover { padding-left: 0; padding-right: 0; }
  .svc__desc, .svc__tags, .svc__arrow { grid-column: 2 / -1; }
  .svc__title { font-size: 22px; }

  /* lead form card — let it breathe on tiny phones */
  .lead__form-title { font-size: 28px; }
  .lead__form { padding: 24px 18px 20px; }
  .lead__field input, .lead__field select { font-size: 16px; padding: 14px 16px; }
}

@media (max-width: 480px) {
  .hero__stat-num { font-size: 36px; }
  .audit__contact-value { font-size: 18px; }
  .contact-strip__row { flex-direction: column; align-items: flex-start; gap: 4px; }
  .contact-strip__row .val { text-align: left; font-size: 16px; }
  .audit__list li { grid-template-columns: 28px 1fr; gap: 12px; font-size: 14px; }
  .audit__list li .check { grid-column: 2 / -1; font-size: 10px; }
}

/* ============================================================
   Mobile polish layer — home page only.
   Tightens section padding to reclaim screen on phones/tablets
   without disturbing the existing responsive rules above.
   ============================================================ */

/* Tablet portrait (~768): existing 900px rules already stack the
   grids, but vertical padding stays at desktop sizes and the page
   feels stretched. Pull padding in. */
@media (max-width: 768px) {
  .lead { padding: 24px 0 48px; }
  .audit__left,
  .audit__right { padding: 48px 0; }
  .seo__head,
  .services__head,
  .contact-strip__inner { padding: 48px 0; }
  .hero__main { padding: 48px 0 0; }
  .hero__sub { padding-bottom: 24px; }
}

/* Phones (<480): drop vertical padding further, full-width CTAs,
   and align text density to small-screen reading. */
@media (max-width: 480px) {
  .lead { padding: 16px 0 32px; }
  .lead__title { margin-bottom: 24px; }
  .lead__sub { font-size: 17px; margin-bottom: 28px; }
  .lead__list { font-size: 16px; gap: 14px; }
  .lead__list li { gap: 12px; }
  .lead__form { padding: 20px 16px 18px; }
  .lead__form-title { font-size: 26px; }
  .lead__form-sub { font-size: 14px; }
  .lead__field input,
  .lead__field select { padding: 12px 14px; font-size: 16px; }
  .lead__cta { padding: 16px 20px; font-size: 16px; }

  .audit__left,
  .audit__right { padding: 36px 0; }
  .audit__title { margin-bottom: 16px; }
  .audit__copy { font-size: 15px; margin-bottom: 24px; }

  .seo__head,
  .services__head,
  .contact-strip__inner { padding: 36px 0; gap: 16px; }
  .hero__main { padding: 36px 0 0; gap: 24px; }
  .hero__sub p { font-size: 16px; }

  /* CTA row inside hero — stretch when wrapped to a single column. */
  .hero__sub .ctas { flex-direction: column; align-items: stretch; }
  .hero__sub .ctas .btn { width: 100%; justify-content: space-between; }
}